Scope
UX/UI Design
UX Research
Web Development
ABS Global
E-commerce Development for a World-Leading
Provider of Bovine Genetics
Overview
ABS Global is a leading provider of bovine genetics, reproduction services, and udder care products, serving over 40,000 dairy and beef producers across 70+ countries.
Primary Goal
Redesign and develop a modern, user-friendly, and mobile-first e-commerce platform with a streamlined product management system for internal.
The Challenge
Pain Points
- Existing platform was difficult to customize and offered a poor user experience.
- Complex e-commerce demands for a globally recognized brand that relies heavily on online sales.
Why It Mattered
- The sales team’s success depends on a robust online platform that effectively showcases products and drives conversions.
Our Approach
01
Design & UX
- Adopted a mobile-first design philosophy to help the pre-sales team.
- Focused on clear navigation and intuitive interfaces to enhance customer engagement.
- Addressed complex user requirements particular to the agricultural and livestock sectors.
02
Custom Development &
WooCommerce VIP
- Built the new site using WordPress and WooCommerce VIP, ensuring reliability and scalability.
- Implemented best development practices to optimize site performance and improve maintainability.
- Streamlined internal product management, making it more efficient to upload and update listings
03
Collaboration & Process
- Maintained close communication with the ABS Global team via regular check-ins.
- Managed tasks in ClickUp to ensure timely delivery and clear project milestones.
- Facilitated feedback loops for continuous improvements throughout the development cycle.
Highlights
- Significantly improved e-commerce functionality, setting the stage for future growth.
- A user-centric design that better reflects ABS Global’s industry leadership.
Mobile Filters
Homepage
Product page
Mobile Filters
Mobile Filters
Mobile Filters
Mobile Filters
Mobile Filters
Homepage
Desktop Filters
Product page
Project Team
1 Project Manager
1 UX/UI Designer
1 Full-stack Developers
1 Front-End Developer
1 QA Analyst
Key Takeaways
Holistic, User-Focused
Execution
Combined design, development, and project management expertise to meet complex operational needs.
Deep Technical & Industry Experience
Senior designers and developers tackled intricate challenges unique to ABS Global’s bovine genetics business.
Seamless Communication
& Trust
Collaborative approach allowed for agile adaptation, ensuring the project stayed on schedule.
UI Kit
Tools & Platforms
Figma
UX/UI Design Collaboration
WordPress VIP
VIP Version of the CMS Engine
Advanced Custom Fields
ACF
WordPress Plugin
Google Analytics 4
Advanced Analytics Platform
Mobile Version
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