Industry
Baking Kits & Subscription Services for Families
Country
USA
Year
2022 – Ongoing
Site url
Scope
UX/UI Design
UX Research
Web Development
Copywriting
Graphic Design
Baketivity
Revamped E-commerce Platform & Custom
Functionalities for an Engaging, Family-Centric Brand
Overview
Baketivity inspires families to spend quality, screen-free time together by offering fun and educational baking kits. Hazak has played a long-term role in transforming Baketivity’s website, brand identity, print materials, and more.
Primary Goal
Redesign the e-commerce platform to optimize conversions, implement best development practices, and support the launch of new products, features, and business units.
The Challenge
Pain Points
- Limited in-house resources for design, development, and technical optimization.
- An outdated website builder (WP Bakery) that limited customization and site performance.
- Difficulty scaling the platform to accommodate new product lines and features.
Why It Mattered
- An underperforming website made it difficult to meet growth goals and fully showcase Baketivity’s engaging, educational mission.
- Slow site speed and clunky design hindered conversions and brand perception.
Our Approach
01
Design &
UX Overhaul
- Developed a modern, cohesive design system oriented toward conversion optimization.
- Created custom product pages and a streamlined checkout experience, making it easier for families to explore and purchase baking kits.
- Established a unified visual identity to ensure brand consistency across digital and printed assets.
02
Custom Development &
Performance Optimization
- Rebuilt the website using best coding practices and Advanced Custom Fields (ACF) for flexible content management.
- Set up version control with Bitbucket and introduced development/staging environments for efficient collaboration.
- Implemented strategies to improve load times and overall site performance, enhancing both SEO and user satisfaction.
03
Collaboration
& Process
- Deployed a dedicated team (tech lead, developers, UX/UI designer, QA, graphic designer, and illustrator).
- Employed a project management tool and sprint-based workflow to maintain transparency and manage priorities.
- Communicated daily via Slack with Baketivity stakeholders to align on objectives and promptly address feedback.
Highlights
- Successfully launched a high-performance, custom-coded platform capable of supporting new products and services
- Created a solid framework for Baketivity’s expanding brand presence and future business ventures
Homepage
Product page
Homepage
Product page
Shop page
Checkout
Project Team
1 Project Manager
1 UX/UI Designer
1 Illustrator
1 Tech Lead
1 QA Analyst
2 Full-stack Developers
1 Graphic Designer
Key Takeaways
Holistic, Data-Driven Execution
Even without direct performance metrics, every design and development decision centered on user experience, scalability, and brand alignment.
Specialized Expertise
Each aspect of the project—from illustration to QA—was handled by senior professionals.
Collaborative Partnership
Regular communication, efficient project management, and mutual trust drove the project’s smooth progression.
UI Kit
Tools & Platforms
Figma
UX/UI Design Collaboration
WooCommerce
eCommerce Engine
Google Analytics 4
Advanced Analytics Platform
Bitbucket
Version Control
Mobile Version
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