Helium Express

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Industry

Crypto‑Device E‑commerce

Country

USA

Year

2022

Scope

UX/UI Design

Branding

Launching a Crypto‑Device Brand & E‑commerce Experience

Overview

Helium Express planned to sell hardware that earns crypto‑tokens by providing paid Wi‑Fi access.

Primary Goal

Establish a distinctive brand identity and design a fully responsive e‑commerce site that communicates the product’s value and drives early‑stage sales.

The Challenge

Pain Points

No existing brand assets or online presence.
Need to explain a novel crypto‑earning model clearly and credibly to first‑time visitors.

Why It Mattered

As a start‑up in a fast‑moving market, Helium Express required a polished digital presence to build trust and convert early adopters

Our Approach

01

Branding & Visual Identity

Developed a bold logomark, color palette, and typography system reflecting innovation and reliability.
Created brand guidelines to ensure consistency across web, packaging, and future marketing assets.

02

UX & Interface Design

Designed a mobile‑first e‑commerce flow highlighting device benefits, token‑earning mechanics, and purchase options.

03

Collaboration & Process

Daily Slack syncs with founders for rapid feedback and decision‑making.
ClickUp sprints managed milestones for brand creation, wireframes, and high‑fidelity prototypes.
Delivered developer‑ready Figma files, component libraries, and style guides for seamless build‑out.

Branding

Low Fi Wireframes

Homepage

Low Fi Wireframes

Branding

Low Fi Wireframes

Homepage

“The entire team at Hazak is very professional. Communication has been excellent. The work quality is strong. And when things in our business required a pivot, they were flexible. I will work with them again and I would recommend them.”