Scope
UX/UI Design
Development
UX Copywriting

Next Level Labs
Dynamic Online Presence for an AI-Driven Gaming Startup
Overview
Next Level Labs empowers gamers by providing advanced tools to track in-game performance, compare results with peers, and gain personalized AI-driven insights.
Primary Goal
- Design and develop a new website from the ground up to support the launch of a fresh brand in the competitive gaming sector.
The Challenge
Pain Points
- A brand-new company lacked an established digital presence.
- Needed a compelling platform to introduce advanced analytics services and communicate brand value to potential customers.
Why It Mattered
- As a startup in a competitive industry, Next Level Labs needed an engaging and professional online presence to capture interest, drive adoption, and validate their market position.

Our Approach
01
Design & UX
- Crafted a modern, gamer-centric aesthetic aligned with the AI-powered concept.
- Ensured mobile responsiveness and intuitive navigation, catering to diverse user devices.
- Focused on clear content flow to showcase Next Level Labs’ unique offerings.
02
Development
- Built the site on WordPress, utilizing Elementor for easy client updates and modifications.
- Implemented best coding practices for performance and scalability.
- Integrated flexible components to support future feature expansions.
03
Collaboration & Process
- Communicated closely via Slack to gather feedback, clarify requirements, and share progress.
- Managed tasks and timelines in ClickUp, ensuring a smooth, on-time launch.
- Aligned with the client’s evolving vision to refine design elements and functionality.
Homepage



Product page



Homepage

Product page


Project Team
1 Project Manager
1 UX/UI Designer
1 Full-stack Developers
1 QA Analyst
1 UX Copywriter
“We’ve received great feedback from customers and partners from the website. The Project Manager was knowledgeable, responsive, and easy to work with. The team is highly skilled.”

Michael C.
CEO, Next Level Labs
Key Takeaways
Holistic, Gamer-Focused Approach
Combined design, UX copywriting, and development expertise to create a platform that speaks to gamers’ needs.
Scalable Infrastructure
Leveraged WordPress and Elementor, allowing Next Level Labs to update content easily as they grow.
Seamless Communication & Leadership
A senior project manager guided a skilled cross-functional team, ensuring a smooth collaboration.
UI Kit


Tools & Platforms
Figma
UX/UI Design Collaboration
WordPress VIP
Integrating Advanced Custom Fields
Elementor
Professional WP Builder Platform


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