Scope
UX/UI Design
UX Research
Web Development
Reverie Social
Transforming Luxury Linen Rentals with a Custom
E-commerce Experience
Overview
Reverie Social offers premium, luxury linen rentals for clients nationwide, leveraging decades of combined experience in the live events industry.
Primary Goal
Design and develop a robust rentals e-commerce platform from the ground up, delivering a high-end user experience to match the brand’s luxury positioning.
The Challenge
Pain Points
- A complex rental-based business model requiring dynamic stock management and orders that can remain open indefinitely
- High stakes for a brand-new luxury-focused venture under a larger event services holding company
- Development of a complex custom-built hybrid checkout experience that would mix rental equipment and purchasable swatches
Why It Mattered
- As a newly launched luxury brand, Reverie Social needed a seamless, high-caliber digital presence to build trust and drive growth
- A poor online experience would undercut their premium market positioning and jeopardize initial sales momentum
Our Approach
01
Design & UX
- Created a visually compelling design aligned with the luxury events market.
- Developed a custom checkout flow designed to handle both rentals and swatch purchases.
- Ensured every touchpoint emphasized ease of use and an upscale customer journey.
02
Website Development
- Built on WooCommerce with best coding practices for performance and scalability.
- Incorporated Advanced Custom Fields (ACF) to streamline content management.
- Integrated a hybrid checkout system catering to both rentals and direct purchases of swatches.
- Employed version control and multiple environments for efficient development cycles
03
Collaboration & Process
- Maintained daily communication with the Reverie Social team via Slack.
- Managed the project in ClickUp, ensuring clear milestones and timely deliverables.
- Collaborated closely to accommodate evolving requirements unique to the luxury rental model.
Highlights
- Launched a user-centric, high-performance site capable of handling complex rental workflows and purchases.
- Established a strong digital foundation for a new luxury events brand.
Homepage
Shop page
Homepage
Shop page
Lookbook
Product page
Checkout
Project Team
1 Project Manager
1 UX/UI Designer
2 Full-stack Developers
1 QA Analyst
Key Takeaways
Holistic, User-Focused
Execution
Combined design, development, and strategic thinking to support a premium customer journey.
Technical Excellence
Addressed complex rental logic and dynamic stock management within WooCommerce, ensuring flexibility and scalability.
Seamless Communication &
Leadership
A dedicated project manager, senior designer, and specialized dev team ensured efficient coordination and top-tier outcomes.
UI Kit
Tools & Platforms
Figma
UX/UI Design Collaboration
WooCommerce
eCommerce Engine
Advanced Custom Fields
ACF
WordPress Plugin
Google Analytics 4
Advanced Analytics Platform
Mobile Version
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