Industry
Health Tech
Country
Canada
Year
2025
Scope
UX/UI Design
Web Development
Copywriting
Vielight Medical
Launching a Medical-Grade Website
Overview
Vielight Medical is the original innovator of home-use brain photobiomodulation technology. The company leads the industry with numerous patents spanning AI, neuromodulation, and neurotechnology, and operates under Health Canada licensing.
Primary Goal
Design and develop a new website for a medically compliant entity, ensuring high quality, regulatory awareness, and a rapid launch timeline.
The Challenge
Pain Points
- Need to launch a new website dedicated to the medical division of the company.
- Strict expectations for quality, clarity, and regulatory awareness in the health technology space.
Why It Mattered
- As pioneers in their category, Vielight needed a distinct digital presence aligned with their newly obtained medical licensing.
- The website had to communicate scientific credibility while remaining accessible to both practitioners and patients.
Our Approach
01
UX Design
- Developed a modern, clean interface emphasizing trust, scientific credibility, and clarity.
- Structured the information architecture to communicate complex medical concepts in a clear and accessible way.
- Designed responsive layouts optimized for both desktop and mobile use.
02
Custom Web Development
- Built a fully custom WordPress theme from scratch following best development practices.
- Leveraged Advanced Custom Fields (ACF) to create flexible content structures for ongoing updates.
- Implemented subtle animations and transitions to elevate the experience while maintaining a professional tone.
- Conducted a thorough QA process to ensure reliability and compliance readiness.
03
Collaboration & Process
- Maintained continuous communication with the Vielight team via Slack.
- Managed milestones, tasks, and feedback loops through ClickUp.
- Coordinated closely with stakeholders to ensure the platform aligned with both branding and regulatory expectations.
Results
Formal performance metrics were not available for this project.
- Successfully launched a dedicated medical website within a tight timeline.
- Delivered a polished, compliant digital presence aligned with the company’s leadership in neurotechnology.
Homepage
Photobiomodulation
Product Page
Homepage
Photobiomodulation
Product Page
Key Takeaways
Specialized Execution
Delivered a healthcare-focused website that balances scientific credibility, compliance awareness, and usability.
Speed with Precision
A senior team executed the project quickly while maintaining high design and development standards.
Reliable Collaboration
Clear communication and structured project management ensured an efficient process from design to launch.
Project Team
1 Project Manager
1 Copywriter
1 Full‑Stack Developer
1 UX/UI Designer
1 QA Analyst
Tools & Platforms
Figma
UX/UI Design Collaboration
WordPress
CMS Engine
Advanced Custom Fields
WordPress Plugin
Mobile Version
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