Sr. Paid Media Specialist

Remote | Half Time | Freelancer

Your primary goal will be to devise a Digital Investment Plan focused on acquiring new clients through targeted digital campaigns, all the while adhering to the commercial and advertising objectives set forth by our clientele.

Additionally, you will oversee and establish comprehensive performance strategies, ensuring that all digital channels operate efficiently and effectively.

You will be held accountable for attaining the desired outcomes of campaigns by formulating strategies, analyzing target audiences, and determining segmentation.

Your responsibilities will also encompass generating conversion tracking codes for Google Ads, Facebook Ads, and TikTok Ads, as well as making informed decisions to optimize the media mix. You will be held responsible for the campaigns’ outcomes, setting and monitoring performance KPIs, and suggesting adjustments in the event of discrepancies.

In summary, we are seeking an individual with a fervent passion for digital advertising and a demonstrated history of success in digital campaign creation and analysis. If you believe you possess the skills to spearhead our digital advertising strategy, we eagerly await your application!

• Training in Marketing and Digital Marketing.
• Great experience optimizing digital advertising guidelines.
• A solid understanding of web analytics, A/B testing, and metrics-based (performance) marketing.
• Advanced management of Google Ads, Facebook Ads and TikTok Ads, and Google Analytics.
• Integrations between platforms.
• performance KPIs.
• Demonstrate improvements in ROAS and CPA in campaigns.
• Structured, methodical and analytical approach for the continuous optimization of campaigns.
• Planning and definition of priorities to manage several campaigns at the same time.
• Ability to analyze business to understand customer needs.
• Strategic vision to maximize client budgets and profit margins to get the best campaign performance.